Smart Audio Solution
31 years of experience and passion among musical notes, electronic sine waves and soundproof walls
HARDWARE STORE
PLUG-IN STORE
They chose us
Augspurger, Karno, Wolff Audio, Milab, Ocean Way Monitor, Warner Music Italy, Universal Music Italy, CBRE, Fondazione IES, Lazza, Tony Effe, Sick Luke, Andry The Hitmaker
All the services you need, in one place
01
The Boutique Experience
We believe that music is a deep and personal art and that technology has radically transformed the music industry. As a result, the approach to counseling and service delivery must change. We offer personalized "boutique" consulting services designed to meet your needs. Every client is unique, and our goal is to create tailor-made pathways to amplify your musical vision, thanks to our attention to detail and love of music, making us the ideal choice for those seeking an exclusive service.
02
The prestige brands
We work only with the highest profile brands in the music industry. From the selection of elite musical instruments to state-of-the-art audio equipment and recording technologies, every product we present is personally tested. Our choice of brands is guided by a principle: "Would I use it?" If the answer is yes, we propose it with confidence. Our collaboration with the most prestigious brands in the industry allows us to offer you only the best of the best, ensuring quality and reliability in every project.
03
A different approach
We are musicians, producers and sound engineers first, with decades of experience in music production and studio building. We want a new model of professional approach, the one we would have liked to have found during our career path. We are dedicated to creating a service that is distinguished by professionalism, passion and a customer focus that makes all the difference, ensuring excellent results in every aspect of music production.
About
We are
Before we act as consultants, we are passionate users and musicians. We are the first to want to learn about and explore the latest products on the market, test them in our own workflow, and then—if they’re worth it—recommend them to you.
We believe this makes all the difference in the world.
Founder
Alberto
Roveroni
Drummer, Bit of keyboard, Crazy Synth Lover, Sound Engineer, Platinum Music producer
I have worked with hundreds of Italian and international artists, earning numerous platinum and gold records in the pop and film scoring industries.
I started playing drums at the age of 10 and, at 12, tried to build a home-made 4-track with two cassette recorders. Although the first attempt failed, the passion for music and technology never stopped. At 19 I opened my first recording studio, “La Fabbrica del Suono” in Padua, Italy, and at 24 I toured abroad for the first time as a MIDI programmer and sound engineer. At 26, I founded the VJ group “Cluster-1” in London, collaborating with artists such as Peter Gabriel and taking art installations all over Europe. Later, I produced soundtracks with Gary Marlowe for the German market.
After moving to Milan, I worked as a sound engineer and producer with leading Italian artists. In 2016, together with the company “BoXy,” I founded LePark, Italy’s first creative hub for artists, with the goal of connecting talent and the industry. Since 2017, I have specialized in vinyl cutting and embarked on a solo career as “Personal Use Music.”
The Showroom
our showroom in the heart of Milan
Inside White Studio 2.0—undoubtedly one of Italy’s leading studios—you’ll find a showroom that doubles as a fully functional studio, which you’re welcome to use. We want your experience testing our hardware to be perfect and free from the hustle and bustle of a store.